Woodside Energy has renewed its co-major sponsorship of the Fremantle Dockers for a further four years from 2013 to 2016 inclusive.

With a season still to run on Woodside’s current agreement, Fremantle Dockers CEO Steve Rosich today described the contract extension as a positive endorsement of the club’s direction and strategic plan.

“We have built a strong foundation in the first two years of our partnership, helping Woodside meet brand, community and staff engagement objectives,” Rosich said.

“Our new agreement will see Woodside continue alongside Programmed Group as a co-major sponsor, as well as assuming the mantle as the club’s inaugural Indigenous Program Partner.

“This will see the implementation of a number of new community initiatives in 2013, including work on a club Reconciliation Action Plan.”

Woodside CEO Peter Coleman said the agreement represented a significant step forward for the partnership, with a focus on supporting the club’s Indigenous programs.

“Being major sponsor of Fremantle for the past two seasons has been a great fit for Woodside and we look forward to continuing to support the team over the next five seasons,” Coleman said.

“Woodside has a strong focus on Indigenous reconciliation and we are excited to be extending this through our sponsorship of Fremantle.”

Coleman said he had been overwhelmed by the high level of support for the company’s sponsorship of Fremantle, both internally and in the wider community.

“Aussie Rules is a huge part of Australian culture and as a proud Australian company we are pleased to extend this great relationship,” he said.

Woodside’s initial three-year agreement concludes at the end of season 2012 and Coleman said that the partnership had evolved into a strong community relationship.

“While we like seeing the Woodside logo on Fremantle’s playing strip, our partnership goes well beyond branding,” he said.

“We will be working closely with Fremantle from this year to develop and implement the club’s first Reconciliation Action Plan.

“We launched Woodside’s inaugural Reconciliation Action Plan in 2010 and we look forward to sharing our learnings with Fremantle to create Indigenous programs in areas such as mentoring, leadership and education.”

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