Programmed Integrated Workforce renews sponsorship
Programmed Integrated Workforce, formerly known as the Integrated Group, has renewed its co-major sponsorship of the Fremantle Dockers for a further three years.
A leading provider of staffing and maintenance services to all industry sectors across Australia and New Zealand, Programmed acquired the Integrated Group in 2007.
Programmed managing director Chris Sutherland said today’s announcement would reposition Programmed as the master brand, which encompasses Programmed Integrated Workforce.
“We are delighted to continue as a major sponsor of the Fremantle Dockers for the next three years and continue our 16 year association with the club,” he said.
“We believe in the strong alignment of core values between the two organisations and the Fremantle Football Club is a great vehicle to promote the Programmed brand.”
Fremantle Dockers chief executive officer Steve Rosich said Programmed was a highly respected organisation in Australia, with more than 10,000 employees and during the past 60 years had built a reputation on providing a quality service, often through long-term customer relationships.
“Having joined the club as a corporate partner in 1995, Integrated became a major sponsor in 2008 and now will continue as a major sponsor under the Programmed brand for a further three years,” he said.
“This is a great endorsement of the club and we are very proud that we are continuing our strong association with Programmed. We thank Chris Sutherland and his team for their support of the club and we look forward to continuing a long and mutually rewarding partnership.”