Fremantle’s funky vibe will be advertised interstate during Fremantle Dockers games in a new marketing campaign for the port city.

Fremantle economic development and marketing manager Andrew Eastick said the overall cost of the campaign would be $140,000.

Of that, the City will pay just $40,000, with the rest of the bill being picked up by Experience Perth, Tourism WA and through in-kind sponsorship from the Fremantle Dockers and participating businesses.

Mr Eastick said it was a significant destination marketing campaign for the city, because it was important to promote interstate and would help to link a “greater awareness” of Fremantle.

“Television is a very effective medium for destination marketing campaigns if sufficient resources are available,” he said.

The campaign’s aim will be to attract more visitors to Fremantle, with a focus on getting heads on pillows in various local accommodation destinations.

Professional adults between 45 and 64 years old with no children from the upper socio-economic demographic are the main target.

The new advertisements will be televised throughout 2011 in Sydney and Melbourne the same week the Dockers play in the city, as well as through Channel 7’s Sunrise program.

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