Fremantle’s club song to get the heave ho?
With a pocket of supporters still protesting against Fremantle’s jumper and logo overhaul, chief executive Steve Rosich has confirmed the club song will be reviewed through the 2011 season.
Disgruntled Fremantle supporters marched to the club’s annual members meeting last week to vent their frustration at the new jumper and logo, both of which have dropped the colours red and green.
Rosich said a review process for the club’s song, which has always been contentious, would be communicated to members in the March issue of the club’s Docker magazine.
“Under AFL intellectual property guidelines, it’s going to be something that we’ll look at during 2011 and we’ll only consider a change from 2012,” Rosich said on Monday, announcing a new partnership with WA health fund HBF.
“We’ll be looking at alternatives and that will be communicated to members in the March Docker.
“As we committed to in 2008 we wanted to look at all of our brand elements. The song wasn’t part of the very pleasing arrangement we were able to strike with Levi Strauss, so we’ll look at that in 2011.”
Rosich said the club was really pleased with the feedback it had received from members since unveiling the new jumper and logo and he was confident the protesting supporters would eventually be won over.
Meanwhile, the club is on track for a record membership figure in 2011 following September’s semi-final appearance.
Fremantle sold out of reserve seat memberships in 2007 after playing off in a preliminary final the year prior, and its overall membership peaked at more than 43,000 that year.
“We’re fast approaching 30,000 members, which at this time of year is terrific,” Rosich said. “That’s tracking ahead of our record-breaking year of 2007 at this stage.
“We’re certainly hoping to end up with more than our 40-odd thousand members that we had last year. That’d be a great position to be in.”
Rosich and HBF managing director Rob Bransby announced a new partnership on Monday that will see the WA company sign on as Fremantle’s official health provider in 2011.
Rosich said the three-year sponsorship deal was a significant arrangement as the club seeks to make up financial ground on the AFL’s powerhouse clubs.
“It’s clear that we’re trailing some leading clubs – some big, powerful clubs, particularly on the east coast, that are generating some big numbers and are able to invest in their facilities and their football department,” Rosich said.
“We’ve got a great challenge as a football club to continue to improve in all facets – including off-field – to grow our football club to take on the so-called big clubs.”