The row over Fremantle’s theme song intensified yesterday when board candidate Sonia Sain called for every member to vote on the potential change and fans lashed out at incumbent board member Kate Grieve on internet chat boards.

While the majority of the board candidates polled by _The West Australian _ were either in favour of or open to changing the song, Sain said the club needed to ask a far greater cross-section of the membership before any decisions.

Fremantle surveyed about 7 per cent of members about the jumper in 2009. Sain said that figure was acceptable in the corporate world but not in a sports club.

“It’s about doing more research,” said Sain, sponsorship manager for Constable Care.

“It’s OK to do this in the corporate world but when it comes to membership, there is a sense of ownership. You have to give people the opportunity to vote. You have to give them clear options. It can’t just be ‘do you want to change the song’? They have to know what they’re going to be changing it to.

“It’s about being democratic with a decision. We’ve sung it from day one and it’s ingrained with me. It’s about heritage and what our grassroots are. The jumper decision could have been done better by taking time and speaking to more people. It really came out of the blue to us.”

The Dockers took more than a year to complete a deal with Levi Strauss over the word “Dockers” so they could change their logo. The trademark issues surrounding the jumper also took time to complete, but Fremantle could change their song without the same legal wrangling.

Grieve logged on to prominent fan websites Dockerland and BigFooty yesterday, giving members the opportunity to ask questions about her nomination. The manager of Westfield Carousel has spent the last two years as the member elected representative on the board and was part of the Brand Renewal Committee which changed the jumper and logo.

Most of the responses comprised negative feedback about that decision and the possible change of song.

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